Afaqs - BBLUNT Releases Digital Campaign #DirtyLittleSecret To Promote Dry Shampoo
Time, today, is a much-desired luxury, but so is creating a right impression. And, considering the time crunch that we face today, it is increasingly difficult to turn out well-groomed. So, salon chain BBlunt came up with a solution -- its Back To Life Dry Shampoo, developed by BBlunt experts Adhuna Bhabani and Avan Contractor in association with Godrej Consumer Products Limited (GCPL).The song has been created with strong sexual innuendos. "Our main task was to create noise about Dry Shampoo and educate consumers about its usage. The beauty of the product is that it can be used anytime, anywhere. Hence, we thought of highlighting its attributes in a fun and engaging manner. That led to the idea of India's first-ever blogger featured music video with the key talk point being 'Where would you do it' - in other words, where would you use the dry shampoo. Where everybody chose to 'do it', is their '#DirtyLittleSecret," says Harshil Karia, founder and creative director, Schbang.