Kareena Kapoor Launches BBLUNT Salon Secret High Shine Crème Hair Colour For Women - APN News

Pioneers of the brand, Adhuna Bhabani and Avan Contractor have worked closely with the best Product Development team at Godrej Consumer Products Limited– to launch this hair color range comprising of 7 most salon-requested shades, keeping in mind Indian hair texture, skin tone and weather. The product consists of a 3-part ground-breaking formula v/s the regular 2-part formula which includes BBLUNT’s Salon Secret – Shine Tonic. This revolutionary addition, when added to the creamy colorant and developer brings alive the vibrancy and rich sheen of the colour, nourishing each strand. Further talking about the launch, Adhuna Bhabani, Founder and Creative Director, BBLUNT said, ‘Indian hair is different. We can’t stress this enough. If there is one thing we understand and work best with, it’s Indian hair. While our plans for salon expansion are underway, we understand that today’s on-the-go lifestyle doesn’t allow for everyone to go to a BBLUNT salon especially for a color job. As hair and color experts, Salon Secrets is our attempt to really stretch our wings and take BBLUNT to every Indian with easy access to expert advice.” BBLUNT has launched its first-ever TVC to create a buzz about this product and have got on-board Bollywood diva Kareena Kapoor-Khan to showcase this product. The style icon epitomizes just the confidence and attitude that is synonymous with the brand. Excited to be part of this association, Kareena Kapoor-Khan said, “I am thrilled to be associated with BBLUNT, a brand that I’ve been a loyalist of for years. It is run by two hair experts in Adhuna and Avan that all of Bollywood trusts with their hair. They’re responsible for changing the face of hair in Bollywood and I don’t believe there is any brand that understands Indian hair better. BBLUNT’s consistent edginess and ability to stand out of the clutter appeals to me. This new product range is a revelation in itself – a professional quality product that’s got BBLUNT’s magic – Shine Tonic, that I can personally vouch for gorgeous, shiny hair at-home.” For further information, click here