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BBLUNT Featured In Brand Equity
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Now another legacy player, this time in the hair-care space, Godrej Consumer Products (GCPL) led by the mass market driven Godrej Expert is readying itself for a shift of sorts, to the premium end of the haircolour market. The company is launching an expansive new hair-colour range Salon Secret under the BBLUNT brand and alongside has also announced Bollywood filmstar Kareena Kapoor-Khan as the face of the brand. GCPL had acquired a 30% stake in 2013 in the BBLUNT brand, the salon chain founded by Adhuna Bhabani. Says Sunil Kataria, business head -India and SAARC Countries, GCPL, "With Godrej Expert Rich Creme at mass end and BBLUNT Salon Secret (the newly launched range) at mass-premium end, GCPL hopes to dominate the creme hair colour market." At Rs 3000 crore, hair-colour is touted to be the fastest growing category in hair-care, and within that the mass-premium hair colour market is pegged at Rs 350 crores. While Godrej Expert has been a market leader in the volume segment, when it comes to the value-play it trails behind the leader Garnier Color Natural, as per market sources. With this launch, the behemoth is betting big. For further information click here.
Editor’s Picks
BBLUNT Climate Control Anti-Frizz Leave In Cream 150g
BBLUNT Climate Control Anti-Frizz Leave In Cream 150g
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The perfect daily leave-in-cream to tame frizzy and unmanageable hair, reduces frizz, smoothens and leaves you in charge! Packed with Hydrolyzed Keratin, Quinoa, and Provitamin B5 Comes in an easy-to-use, convenient and mess-free pump bottle Especially created for Indian hair,...
₹550
₹495
BBLUNT Repair Remedy Leave-In Cream 150ml
BBLUNT Repair Remedy Leave-In Cream 150ml
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Hydrating leave-in-cream for dry and damaged hair Contains the goodness of Keratin & Argan Oil Replenishes, nourishes and smoothens damaged hair Comes in an easy-to-use, convenient and mess-free pump bottle A unique colour protect formula, ideal for Indian hair types...
₹550
₹495
BBLUNT Hot Shot Heat Protection Mist 150ml
BBLUNT Hot Shot Heat Protection Mist 150ml
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The perfect heat protectant for all hair types Packed with the goodness of Grape Seed Oil & Provitamin B5 Comes in an easy-to-use, convenient and mess-free spray bottle Especially created for Indian hair, helps protect from heat styling damage caused...
₹550
₹495
Intense Moisture Hair Serum 75ml
Intense Moisture Hair Serum 75ml
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A Hair-loving serum for dry, rebellious hair to add that extra boost of nourishment and gloss and make hair smoother, more manageable and nourished Packed with Avocado, Jojoba, Argan Oil and Vitamin E Comes in an easy-to-dispense, convenient and mess-free...
₹500
₹450
BBLUNT Blown Away Volumizing Leave-In Spray 150ml
BBLUNT Blown Away Volumizing Leave-In Spray 150ml
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An expert volumizing leave-in-spray to give lift, volume and bounce to fine hair Contains Hydrolyzed Wheat Protein, Meadowfoam Seed Extract and Provitamin B5 Gives incredible bounce whilst protecting from heat styling damage Comes in an easy-to-use, convenient and mess-free spray...
₹550
₹495
BBLUNT ItMATTers Zero Shine Moulding Clay 40g
BBLUNT ItMATTers Zero Shine Moulding Clay 40g
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Kaolin Earth, Beeswax and Lanolin, gives a long-lasting hold
Provides incredible texture, flexible hold & an extreme matt finish
Specially created for Indian hair
₹275
₹248
BBLUNT 3D Texturizing Wax Paste 50g
BBLUNT 3D Texturizing Wax Paste 50g
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Beeswax and Lanolin, give a long-lasting hold
Dramatic definition, texture & long-lasting hold to keep you looking sharp all-day
Specially created for Indian hair
₹275
₹248
BBLUNT Spotlight Hair Polish 150ml
BBLUNT Spotlight Hair Polish 150ml
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Dull and lifeless hair get instant shine, with a glossy and smooth finish Provides protection and reinforcement against pollutants and adverse Indian weather Provitamin B5, Vitamin E and Silk Proteins specially created for Indian hair Protects from the environment and...
₹550
₹495