Exchange4media - BBLUNT Grabs Eyeballs On Social Media

A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is,۝ quoted Scott Cook, co-founder, Intuit. Rightly so, as the marketing power of social media grows, brands are increasingly launching unique and interesting social media campaigns, which help in generating conversation and grabbing eyeballs. Lately, brands like He Deodorants, Cinthol, Del Monte, Bajaj Avenger and BBLUNT, have used social media to talk about their news campaigns and spread the news through online influencers.

Godrej۪s hair care brand BBLUNT recently came up with a first-of-its-kind blogger featured music video which went viral in a short span of time. Hrithik Roshan, Farhan Akhtar, Varun Dhawan and others spoke about the bold and cheeky campaign which intends to spread awareness about their dry shampoo. The brand claims that the video has got over 20 per cent organic views so far.

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