India Retailing - BBLUNT Releases New Campaign, #DirtyLittleSecret!

Salon chain BBlunt has created a blogger-featuredmusic video and digital campaign titled #DirtyLittleSecret. In the over two-minute anthem, BBlunt expert Adhuna Bhabani can be seen with Indias 15 most-followed beauty, fashion and lifestyle bloggers, demonstrating the use of their new shampooin three easy dance steps Shake, Spray, and Rub-it on for two, Keep your dirty little secret with Dry Shampoo.

BBlunt releases new campaign, #DirtyLittleSecret!

The new digital campaign by salon chain BBlunt is aimed at a sharply niche audience.

The shampoo is called Back To Life Dry Shampoo, and has been developed by Founder and Creative Director,BBlunt,Adhuna Bhabani and BBlunt expert Avan Contractor in association with Godrej Consumer Products Limited (GCPL).

Watch the video here! Prominent bloggers in the video include Malini Agarwal (ofMiss Malini fame)Scherezade Shroff, Santoshi Shetty, Komal K, Shanaya Sardesai, Sonal Sagaraya, Karishma Rawat, Larissa Dsa, Bhumika Thakkar, Anushka Mulchandani, Malvika Sitlani, Megha Bajaj, Debasree Banerjee, Stuti Singh, and Hesha Chimah.
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