Once Upon A Shine Featured On Social Samosa

From styling the manes of Bollywood celebrities for some of the most popular movies such as Dil Chahta Hai and Zindagi Na Milegi Dobara, to hosting a dedicated TV show, BBLUNT has once managed to carve a place for themselves. Sharing how the brand has enjoyed and sustained their success, Adhuna Bhabani teases that there is more to come! Blunt recently created a brand film. What was the objective behind the campaign and what kind of response did you receive?  With a decade of hair experience in Bollywood and on the fashion runways to our credit, this year we took the brand’s vision even further through the mega launch of BBLUNT’s High Shine Crème at-Home Hair Color – Salon Secret with Kareena Kapoor-Khan. With all the positive feedback we received on the vibrancy of each shade and the long-lasting shine delivered, it was about time we told our audience the Bollywood backstory that made the Salon Secret dream a reality. As expected, the campaign was a bigger hit in terms of view through rates compared to our last successful digital campaign – #DirtyLittleSecret. The BBLUNT Salon Secret video received 34 Million+ impressions across all platforms such as Facebook, Instagram, YouTube, Native and more. To check out the whole interview, click here.