Wellness India: Franchising India - Adhuna Bhabani Gets Candid
In fact, Salon Interiors have become a major turnkey in the recent times. And, franchising with an established brand gives the investor an expert solution to the same. To understand more about the tit-bits of salon franchise in India, WI Bureau spoke to leading mom-entrepreneur, celebrity stylist and Founder and Creative Director of BBLUNT salons- Adhuna Bhabani.
About Her Franchise Journey We thought of franchising 5 years after the brand was launched. We have taken time to develop the right model and partnering with the right franchisee. We finalized the model and initiated with a wave of 7 outlets in the initial period, then we paused for a couple of years to evaluate and strengthen the existing business partners. We learnt from our experiences, both mistakes and successes, and improvised our model. Now, we are going more ambitiously and looking to expand full steam through our franchise network. BBLUNT̢s Growth Story From opening our first business together on to winning hair dressing awards, from opening our second branch onto the 17th one and from our first Bollywood hair styling debut, to the 50+ films that followed after, has all been a part of our growth. I think Dil Chahta Hai put BBLUNT on the map. It marked the breaking away from the traditional mould of hair styling in Bollywood. The setting up of our academy has by far been one of our biggest milestones, crucial to helping us expand and enabling us to achieve goals that we had set for ourselves before we even started any of it all. Our primary goal had always been to create an army of hair dressers who are open and honest in the work that they do, and we have! As hairdressers, we admired Vidal Sassoon, and another one of our goals was to take the best aspects of what we̢ve learned from them and create that for ourselves in India. The bigger, more challenging dream however, for my brother, Osh (Bhabani) and Avan (Contractor) and I was to create our line of products customized for Indian hair type and weather conditions and our partnership with Godrej made that come true! We now are able to reach out to the larger masses through our products, giving them a customized BBLUNT experience in hair care and styling, that too in the comfort of their homes.
Best Performing Franchisees Every partner of our̢s brings different strengths to the table. Some are of creative outlook and some are more business centric. However, the best is the combination of both to strike the right balance. It̢s unfair to name one, the sign of a successful franchise is venturing into multiple outlets and we have a couple of such partners. We are pleased that all of them are running healthy profit margins.
Franchisee Selection Criteria We welcome invitations from all prospective franchisees. We need to be confident that our franchise partners are capable of creating a salon business that meets our high standards. Hence, there are a number of criteria that we would prefer the franchise team to be able to demonstrate in advance. It̢s a must for all BBLUNT̢s partners to share our entrepreneurial passion and quality consciousness. Moreover, we offer an exhaustive training for the technical team before all systems are a go and a dedicated number of days to polish their skills and update the teams with latest, global trends in the hair industry.
Young Franchisees About 35 per cent of our franchisees are owned and run by young entrepreneurs who are between the age group of 25-39 years, but we do not believe in any age discrimination. It̢s important to find the right partner irrespective of their age.
Technology Play We are remotely connected with all our stores through our ERP system which makes the audit process effective and enables us to support the franchise partners in taking marketing, hiring and process improvisation calls for their respective stores. Future Foretell We see our organisation to be at the top of our chosen businesses. Be it high end company owned salon businesses, an education business that produces the next wave of talent, successful franchise network across the country and at select international locations, a thriving Bollywood and shoot business or whether it would be an excellent range of hair care products made for Indian hair type and weather ̢ bringing you a BBLUNT stylist in a bottle and give you a salon-like experience at home. Hair is what we do best ̢ so we̢re committed to propel forward using years of experience within hair styling and expertise in hair care. Acknowledging Franchisee Success We love to grow with our business partners by learning from each other̢s mistakes and sharing successes. As most of our franchisee salons were in a start-up phase so the focus was to nurture and help them grow and now as they mature, we will develop ways to acknowledge their achievements. Young Vs Experienced Franchisee Both sides have their own strengths. And, as a franchisor, we would like to have a combination of youthful enthusiasm paired with experienced professionalism. The young entrepreneurs need to have some track record to prove their calibre and the experienced entrepreneurs should be flexible and adaptable in their approach to business. Expansion Plans We are majorly planning to expand in the metros and the upcoming cities in India where there is a demand for aspirational Hair Care. We also intend to expand further in selected international locations with a large Indian population. Preferred Location To Flex Franchise There are two concepts that we offer ̢ BBLUNT mini and BBLUNT Style Bar. BBLUNT Style Bar is a pioneering concept in India of a ̢Retail shop with a salon in it̢ and it is preferred to be located in high footfall malls. This concept is a hybrid of retail and salon and will change the way people buy hair products in the country. While, BBLUNT mini is our aspirational brand, developed in response to the growing wealth in India; these salons strive for outstanding service in upmarket venues, but at reasonable prices. Preference would be near an upbeat residential area or high street to start with a BBLUNT mini. Selection Of Right Franchise Location We check the potential of the location through various mediums like industry sources, retail vendors, reputed brooking agents or employees who might be native to that place, etc. We also value the partners̢ understanding of the market and highly depend on their recommendation as we believe them to be the masters of that location Selection criteria usually include checks like neighbouring brands, proximity of premium coffee brands like Starbucks, etc. to understand spending capacity of the locale. We also try and get the business numbers of these stores to validate our selection. Extending Franchisee Support Training is our core strength and that has been a powerful retention tool for us. We share developmental plans with each individual team member which guides them to value their contribution to the organisation. We ensure that each team member of the franchise salons are trained with us so they can adapt the BBLUNT way of treating hair. There is constant interaction with the teams on both business and technical front. We recommend our approved vendors for all salon equipment to our franchisee partners. FACT SHEET 1. Year of Inception: 2004 2. Year of starting franchise operations: 2011 3. Number of company owned centres: 8 4. Number of franchisees: 8 5. Current city presence: Mumbai, Bengaluru, Pune, Delhi, Indore and Dubai 6. Cities eyeing at: All metros, upcoming cities in India and select international locations 7. Investment required: Starting from Rs. 30 lakhs to Rs. 1 Crore 8. Area required: Starting from 350sq ft to 2, 000sq ft 9. Breakeven: 6-8 months 10. Return on investment: 18-24 months 11. Preferred location: High street and malls 12. Most Preferred Franchise model: BBLUNT Style Bar, since it̢s a pioneering concept in India and anyone who takes up the challenge, will get the first mover̢s advantage. We play to our strengths by only having hair as an option in the service menu of the Style Bar. Exciting concept for investors who have the acumen to run their own salon business and prefer the reduced complexity of retail focused than service oriented setup. Click here to read the full article: