Imperfection , they tell you, is not OK.

The definition of beauty is skewed.

Dark needs to be lightened.

Curly needs to be straight.

Sizes need to be zeroed down.

Lips need to be fuller.

Legs need to be longer.

Young needs to look younger.

It’s not a beauty industry.

It’s a clone factory.

We know that it’s hard to find yourself
in a world so obsessed with perfection, when
in reality imperfection is what defines us. At BBLUNT, we believe the only person you need
to look like is you.

But imperfection also defines our
weather, Perfectly hot, impossibly humid.
With water that’s hard, pollution that’s harder.
All wreaking hair havoc.

If there’s
one thing WE understand it’s Indian hair, No matter the woe,
no matter the weather We’ve got you covered.