Imperfection, they tell you, is not OK.

The definition of beauty is skewed.
Dark needs to be lightened.
Curly needs to be straight.
Sizes need to be zeroed down.
Lips need to be fuller.
Legs need to be longer.
Young needs to look younger.
It’s not a beauty industry.
It’s a clone factory.

We know that it’s hard to find yourself in a world
so obsessed with perfection, when in reality
imperfection is what defines us.
At BBLUNT, we believe the only person
you need to look like is you.

But imperfection
also defines our weather,
Perfectly hot, impossibly humid.
With water that’s hard, pollution that’s harder.
All wreaking hair havoc.

If there’s one thing WE understand it’s Indian hair,
No matter the woe, no matter the weather
We’ve got you covered.